world series

Baseball Ratings


Baseball season is officially over but for the past six months one thing never really made it out of the park.

Earlier this week the San Francisco Giants won game seven of the World Series. This is considered baseball's ultimate event and has happened only five times since 1988. And the fact that the series made it to a seventh game might be enough to save it from becoming the least popular World Series since they became televised.

Currently the least watched series is the Giants four game sweep of the Detroit Tigers two years ago. This time around the series averaged just over 12 million viewers in the first five games between the Giants and the Royals. Even five World Series games during the prime time block of television wasn't enough to help FOX win in the ratings.  read more »

A High Scoring Business Plan


The owner of a Texas furniture store is using sports to drum up some extra business; and the customers are scoring.

Before the first pitch was thrown for this year's baseball season Jim McIngvale offered to reimburse the first 500 customers who spent more than $6,300 at his stores. But he would only hand over the cash if the Houston Astros won more than 63 games, matching the age McIngvale would turn this year.

And they did, winning 70 games and forcing McIngvale to be true to his word. So recently hundreds of people lined up and he paid up, to the tune of more than $4 million. Reid Ryan, president of the Astros, said the promotion was a great way to get more people involved in the season and excited about the team.  read more »

The Business of Baseball


Baseball might have a six month season but for some players the game never stops.

“This is a business that is getting bigger and bigger and is really many different businesses all rolled into one.”

Larry Baer is the CEO and owner of the World Series winning San Francisco Giants. Baer says winning games is the primary business but he is also in the entertainment, customer and community service business. Baer says over the past 20 years the sport has evolved and there is something in it for all types of fans to enjoy. This helps organizations fill stadiums and bring in three million fans a season; especially because the competition is not only on the field.  read more »