Twitter

Ticker Symbol Confusion

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Twitter's IPO isn't expected to begin trading until next month but the expectation is paying off for another company.

It turns out investors can't wait for the social media site to go public. So much so that when they saw the ticker symbol TWTRQ they began trading sending shares up more than 1%. Problem is; that ticker symbol was for a company called Tweeter Home Entertainment Group; a specialty consumer electronics company that went bankrupt in 2007.

This was a huge jump for the company that usually goes several days without trading 1,000 shares over the course of a full session. And it wasn't just a single day event. Since Twitter announced its intent to go public; Tweeter has seen a slow uptick over a couple of weeks. But the market noticed.  read more »

Martha Vs Apple

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She might be the queen of do it yourself but there are some things even Martha Stewart can't fix.

Recently Martha Stewart dropped and shattered her iPad. But instead of taking it to one of the multiple Apple stores around she headed to her next closest computer screen and shared her frustrations on Twitter.

She told her 29 million followers what had happened and asked if she was supposed to call Apple so someone would come fix it. Apparently they didn't; because the next day she tweeted that she was still waiting for an Apple representative to come pick up the iPad. A few minutes later she tweeted quote no action yet end quote.  read more »

Twitter to the Rescue

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Twitter is getting extra social; with your well-being.

Earlier this week Twitter announced it is going to start allowing users to receive special alerts from government and rescue agencies during a time of emergency. Users who sign up for the service will receive smartphone notifications through the Twitter app as well as text messages from any of the agencies who have signed on to the surface.  read more »

Reputation Repair

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These days your reputation travels faster than you can repair it.

James Lim is the San Francisco based regional managing director for Joie de Vivre Hospitality. Lim recently used social media to take the ranking of one of his hotels from number 72 on Trip Advisor to number 15. Lim says people go straight to the internet to post reactions about their stay. He says the key is to stay on top of those reviews and make changes based on that immediate feedback. But just a few years ago general managers had a completely different way of doing things.

“It's through guest surveys that you leave in the guest rooms or face to face interaction but now it’s out there and again millions of people are reading this review so you really need to be engaged.”  read more »

Social Campaigns

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It's election season in Japan; and the candidates are getting extra social.

When you're hoping to get noticed by hiring managers or voters a little extra effort can go a long way. So in order to stand out Japanese politicians are venturing into the world of cyber space. That comes after a legal change allowing social media in campaigns and giving politicians permission to set up Facebook and Twitter accounts.

The current prime minister is jumping into the action with a game for smartphones staring him as a character that leaps and jumps his way through various adventures. As players make it to different levels they rack up points gaining access to information about the prime minister.  read more »

Hacking Into Fast Food

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The battle of the burger joint has gone viral.

On Monday Burger King’s official twitter account was hacked into and changed to look like McDonald’s. The hackers changed the king’s profile image to a photo of the golden arches. They also changed the description of the account to claim Burger King “just got sold to McDonald’s because the whopper flopped." But the fun didn’t end there.

The people responsible for the hack also sent out a number of vulgar tweets before the head honchos at Burger King could freeze the account. And through it all McDonald’s claimed its innocence. Shortly after the incident McDonald’s tweeted that it empathizes with Burger King and that it had nothing to do with the hacking.  read more »

A Social Partnership

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Online shopping just got a little more social.

Earlier this week American Express announced a deal that would allow its members to make purchases on Twitter. All customers have to do is tweet the hashtag that corresponds to the product they’re interested in. American Express will respond with a tweet asking you to confirm; and when you do the product is shipped. However this doesn’t mean that anything you find online is up for grabs.

The products you can choose from come off a list released by American Express. Right now available products include the Amazon Kindle Fire and Xbox 360. Marketing experts say by connecting social media and shopping, customers are promoting brands at the same time they’re buying them.  read more »

Memories

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Twitter is rolling out a new feature and it’s going to take you right down memory lane.

According to a Yahoo News blog, Twitter is slowly allowing users to download their entire Twitter history. This means every tweet you have ever posted will be pulled from the archive and yours to cherish; no matter how embarrassing they may be.

To find out if you’re one of the lucky few that have this option available go to your settings page. At the very bottom there should be a new section with a large button offering you the chance to download your archive.

In a few minutes, Twitter will send you an email with three different files of all your tweets. Once you’ve downloaded them you can sort through all your random thoughts by month or year.  read more »

Twitter Gets Spiritual

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The Pope has gone high-tech; but not without a few glitches.

We reporteed recently that Pope Benedict was set to enter the Twitter verse by launching his own account. Well late last week the Head of the Catholic Church finally went viral, after a slight and embarassing delay

His first tweet said, “Dear friends, I am pleased to get in touch with you through Twitter. Thank you for your generous response. I bless all of you from my heart.”

The pope attempted to send it in front of thousands of people in the Vatican; but when he touched his tablet to send the tweet; he pushed too hard and it wouldn’t go. After a few failed attempts a nearby Cardinal stepped in to show the Pontiff how to do it.  read more »

New Privacy Laws

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For the first time in 24 years anti privacy laws are getting a bit more private.

Recently I spoke with Jim Steyer, CEO of San Francisco based Common Sense Media. A company that helps people get the best out of media and technology when it comes to entertainment and education. Steyer says in the next few weeks the children’s online privacy protection act is expected to become law.

“They are efforts to update the nation’s privacy laws so that the best interest of children and their privacy needs are protected, in a world where online communication and social media networks like facebook go 24/7.”  read more »