Twitter to the Rescue


Twitter is getting extra social; with your well-being.

Earlier this week Twitter announced it is going to start allowing users to receive special alerts from government and rescue agencies during a time of emergency. Users who sign up for the service will receive smartphone notifications through the Twitter app as well as text messages from any of the agencies who have signed on to the surface.  read more »

Reputation Repair


These days your reputation travels faster than you can repair it.

James Lim is the San Francisco based regional managing director for Joie de Vivre Hospitality. Lim recently used social media to take the ranking of one of his hotels from number 72 on Trip Advisor to number 15. Lim says people go straight to the internet to post reactions about their stay. He says the key is to stay on top of those reviews and make changes based on that immediate feedback. But just a few years ago general managers had a completely different way of doing things.

“It's through guest surveys that you leave in the guest rooms or face to face interaction but now it’s out there and again millions of people are reading this review so you really need to be engaged.”  read more »

Social Campaigns


It's election season in Japan; and the candidates are getting extra social.

When you're hoping to get noticed by hiring managers or voters a little extra effort can go a long way. So in order to stand out Japanese politicians are venturing into the world of cyber space. That comes after a legal change allowing social media in campaigns and giving politicians permission to set up Facebook and Twitter accounts.

The current prime minister is jumping into the action with a game for smartphones staring him as a character that leaps and jumps his way through various adventures. As players make it to different levels they rack up points gaining access to information about the prime minister.  read more »

Hacking Into Fast Food

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The battle of the burger joint has gone viral.

On Monday Burger King’s official twitter account was hacked into and changed to look like McDonald’s. The hackers changed the king’s profile image to a photo of the golden arches. They also changed the description of the account to claim Burger King “just got sold to McDonald’s because the whopper flopped." But the fun didn’t end there.

The people responsible for the hack also sent out a number of vulgar tweets before the head honchos at Burger King could freeze the account. And through it all McDonald’s claimed its innocence. Shortly after the incident McDonald’s tweeted that it empathizes with Burger King and that it had nothing to do with the hacking.  read more »

A Social Partnership


Online shopping just got a little more social.

Earlier this week American Express announced a deal that would allow its members to make purchases on Twitter. All customers have to do is tweet the hashtag that corresponds to the product they’re interested in. American Express will respond with a tweet asking you to confirm; and when you do the product is shipped. However this doesn’t mean that anything you find online is up for grabs.

The products you can choose from come off a list released by American Express. Right now available products include the Amazon Kindle Fire and Xbox 360. Marketing experts say by connecting social media and shopping, customers are promoting brands at the same time they’re buying them.  read more »



Twitter is rolling out a new feature and it’s going to take you right down memory lane.

According to a Yahoo News blog, Twitter is slowly allowing users to download their entire Twitter history. This means every tweet you have ever posted will be pulled from the archive and yours to cherish; no matter how embarrassing they may be.

To find out if you’re one of the lucky few that have this option available go to your settings page. At the very bottom there should be a new section with a large button offering you the chance to download your archive.

In a few minutes, Twitter will send you an email with three different files of all your tweets. Once you’ve downloaded them you can sort through all your random thoughts by month or year.  read more »

Twitter Gets Spiritual

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The Pope has gone high-tech; but not without a few glitches.

We reporteed recently that Pope Benedict was set to enter the Twitter verse by launching his own account. Well late last week the Head of the Catholic Church finally went viral, after a slight and embarassing delay

His first tweet said, “Dear friends, I am pleased to get in touch with you through Twitter. Thank you for your generous response. I bless all of you from my heart.”

The pope attempted to send it in front of thousands of people in the Vatican; but when he touched his tablet to send the tweet; he pushed too hard and it wouldn’t go. After a few failed attempts a nearby Cardinal stepped in to show the Pontiff how to do it.  read more »

New Privacy Laws

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For the first time in 24 years anti privacy laws are getting a bit more private.

Recently I spoke with Jim Steyer, CEO of San Francisco based Common Sense Media. A company that helps people get the best out of media and technology when it comes to entertainment and education. Steyer says in the next few weeks the children’s online privacy protection act is expected to become law.

“They are efforts to update the nation’s privacy laws so that the best interest of children and their privacy needs are protected, in a world where online communication and social media networks like facebook go 24/7.”  read more »

Overage Bullies


Bullies never go away; they just get older.

Election season is over and the months of campaigning have taughts us that bullies are roaming more than the halls of our schools.

“This sure has been a nasty election season. And kids no matter where they live have heard an incredible amount. Messages from candidates on both sides of the outlet are really negative and show the worst side of American politics.”  read more »

The Pope Goes Viral


The head of the Catholic Church will soon be spreading the Holy Spirit; in 140 characters or less.

According to Vatican officials by the end of the year Pope Benedict the XVI will have his very own Twitter channel. An unusual move for a man they say hates computers and still writes his speeches by hand.

Most of his tweets will come from the contents of his weekly general audience, Sunday blessings and sermons on major church holidays. The rest will be the Pope’s reaction to world events such as natural disasters.

The only catch is that his Holiness will not be writing the tweets himself but he will be reading them and signing off on them before they are sent out to the twitter-verse.  read more »