tim cook

Apple Roll Out

iphone-7.jpg

Apple has again rolled out its annual September product surprises. But its moment was a little overwhelming.

Since the heyday of Steve Jobs, Apple enthusiasts have looked forward to fall roll outs, with Jobs uttering his familiar phrase "just one more thing." But this latest roll out may be more notable for what's missing than what's being added.

The iPhone 7 and 7 Plus will not have the standard headphone jack, betting its loyal fans will embrace the shift to wireless headphones. The new phones are water resistant, with a faster processor, more storage, stereo speakers and a better camera. But with few dramatic changes Apple watchers aren't expecting the spikes in consumer demand the company saw two years ago when it introduced larger screens.  read more »

Apple Pay

apple.png

The latest fruit of Apple's labor could leave a bad taste in your mouth.

Apple pay launched October 1st and CEO Tim Cook is singing its praises. But according to Forbes magazine the celebration might be premature. Apple Pay is a wireless system where owners of the iPhone six and six plus can make purchases though a payment terminal. All you need is your credit card information and thumbprint.

Within a week of its release Cook announced that Apple Pay had more users than competing programs combined. But now the fruit might be getting a little rotten. This week CVS and Rite Aid announced they have disabled their Apple Pay software, that's a loss of almost 13,000 stores.  read more »

The New Apple

apple logo.png

The new face of Apple is here and it can be found on your wrist.

After months of speculation Apple finally unveiled the smart watch earlier this week. This was a big moment for the company and new CEO Tim Cook who had yet to make any groundbreaking announcements since stepping into the spotlight.

As for Apple itself the watch is its first major new product since the iPad. It's called the Apple Watch and combines health and fitness monitoring with the ability to run a variety of apps. It's the company's first wearable computer and a device Cook says will be the next chapter of Apple. There will be three editions of the Apple Watch with the cheapest starting at $350. They are scheduled to be released next year.  read more »

Tim Cook

Tim-Cook-to-be-declined-Double-Salary-Bonus-by-Apple.jpg

With a new man in charge; Apple is starting to taste a little different.

Tim Cook became CEO of Apple in August of 2011; six months before former co-founder and reigning CEO Steve Jobs passed away. Now he’s starting to put his own handprint on the company; and some people say his methods are the direct opposite of what jobs would have done.

For example Apple is close to signing a $3.2 billion dollar deal to purchase the music company “Beats Electronics.” On the other hand Jobs had so much confidence in the products his company developed that he saw little sense in spending large amounts of money on acquisitions. Cook is also focusing on improving labor conditions and returning $130 billion to shareholders.  read more »

Tim Cook

Tim-Cook-to-be-declined-Double-Salary-Bonus-by-Apple.jpg

With a new man in charge; apple is starting to taste a little different.

Tim Cook became CEO of Apple in August of 2011; six months before former co-founder and reigning CEO Steve Jobs passed away. Now he’s starting to put his own handprint on the company; and some people say his methods are the direct opposite of what jobs would have done.

For example Apple is close to signing a $3.2 billion dollar deal to purchase the music company “Beats Electronics.” On the other hand Jobs had so much confidence in the products his company developed that he saw little sense in spending large amounts of money on acquisitions. Cook is also focusing on improving labor conditions and returning $130 billion to shareholders.  read more »

The iWatch

iwatch.jpg

The iWatch is on its way; and it's coming just in time for Apple.

The latest iWatch rumor is that Apple has filed a trademark for the gadget in Japan. Of course the tech powerhouse isn't commenting but bloggers predict the iWatch could make an appearance on store shelves early next year. And the latest product could be necessary to save the company.

Bloggers say that despite having one of the most valuable stocks on the market investors are not impressed. Last week it closed below 400 which means over the past nine months it has lost almost half its value. A surprising slump considering it just held its annual worldwide developer conference and introduced a new operating system and MacBook Air.  read more »

A Bumpy Road

Apple-Logo11.png

Apple is heading in a new direction with their maps app.

Since the iPhone 5 was launched on the eager audience complaints have come rolling in about the maps feature. These included things such as melted bridges, closed restaurants and farms being listed as airports. Even CEO Tim Cook admitted the blunder issuing an apology to loyal Apple fans and promising a quick solution.

And to find that solution the company is looking to its blue shirted hourly employees. According to a new report from Mac Rumors multiple Apple stores are devoting forty staff hours per week to fixing the maps problem. This means teams of employees will be hitting the streets double checking the apps accuracy and making sure the burger restaurant it says is on the corner isn't really a bank.  read more »

An Apple Shortage

iPhone Design.jpg

The iPhone 5 is launching all over the world and demand is taking a huge bite of supply.

Since hitting store shelves Apple has sold more than five million iPhone 5 smartphones. But while that’s good news for the company’s bottom line it could be bad news for consumers anxiously awaiting their latest gadget.  read more »

Filed under:

The iPhone 5

iPhone5_05_concept-580-75.jpg

It’s official; the iPhone 5 has arrived.

Earlier this week Apple introduced what it’s calling its smartest, lightest smart-phone ever. After weeks of hinting at the big reveal Apple is delivering a phone they say is everything consumers want it to be.

The phone will run on a higher speed network and is made entirely from glass and aluminum. It features a large four inch screen that displays five rows of icons on the sharpest resolution ever. The phone’s network is called the A6 and is twice as fast as the previous generation. Topping off the latest gadget is three microphones and an eight megapixel camera.

Tim Cook; Apple’s new CEO calls the new iPhone an absolute jewel. Cook says it is the most beautiful product the company has ever made.  read more »

A Piece of Apple

appl.jpg

Everyone wants a piece of Apple and the perks are rolling in.

These days it’s not just customers that are willing to spend time and money for everything Apple has to offer. Now cities are jumping on the fruit flavored bandwagon. In order to convince the company to move into a neighborhood cities are offering Apple sweet heart deals that range from free rent to prime locations.  read more »