technology test labs

Technology Test Labs

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Some of the country's biggest retailers are going after a new customer; technology.

Target, Kohl's and the home shopping network QVC are among the half dozen retailers that are opening up a new type of shop in Silicon Valley. Called technology test labs the idea is to improve a company's website and create mobile shopping apps.

Retailers say these labs will help them stay on top of the latest trends in the technological world and compete with online rivals such as Amazon and eBay. Plus they need to keep up with customers. According to the National Retail Federation people are spending more than half their time online shopping with smartphones, tablets and computers. And what better place to find people in touch with technology than Silicon Valley?  read more »