target's new app

Target's New App


Target is debuting a new way to shop.

The popular retail store is introducing an app that lets people buy items after scanning magazine ads with their smartphones. The app called “In a Snap” will recognize images for the store's room essentials products. Those images will be in home decor magazines including “Architecture” and “Real Simple.”

Once a customer scans the image of a product they like that item gets added to a shopping cart for potential purchase. The company says while there are multiple apps capable of scanning codes and symbols it's harder to create one that recognizes an actual product.  read more »