super bowl commercials

Super Bowl Commercials

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It's Super Bowl weekend; so are you watching the action on the field or what happens during the commercial break?

Every year hundreds of hours are worked and millions of dollars are spent but not all of it has to do with the four quarters of the big game. Instead companies spend months planning for their moment of glory, hoping to be the one that gives the country the most talked about commercial of the year. While there is no clear formula for what makes a winning ad, things such as celebrities, animals and sex put some above the others.  read more »

Apple's 1984 Ad

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This weekend will bring some of the biggest commercials of the year, but they still might not take the top spot.

The big game isn't the only thing people look forward to on Super Bowl Sunday, there are also the commercials. And while each year brings some fan favorites there is one that critics say will always be the most iconic super bowl ad of all time.

In 1984 Apple released a 60 second commercial based off the George Orwell novel “1984.” It shows a woman running into a dark hall of brainwashed people and throwing a sledgehammer at a screen. The text then reads quote “on January 24th Apple computer will introduce Macintosh and you'll see why 1984 won't be like 1984” end quote.  read more »

Super Bowl Ads

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It's the weekend of the big game, but not all the action is on the field.

For a 30 second spot during this year's Super Bowl NBC asked companies to pay $4.5 million. That is a 12.5% increase from FOX's asking price the year before. And the usual suspects are cashing in. Budweiser, Coke and Doritos are all shelling out the money in hope of securing the year's biggest audience.

But one company is pulling its commercial before the big day. Godaddy.com's commercial shows a small puppy falling out of the back of a truck. Against all odds he makes it back home and into the arms of his owner. She scoops him up and says she just sold him on a website she made using Go Daddy. Animal rights activists say it advertises puppy mills and illegal breeding habits.  read more »

Super Bowl Commercials

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Super Bowl 48 is over; and while the Seahawks ran all over the Broncos the commercials played it safe.

Analysts say the companies that decided to spend $4 million on a 30 second ad for the big game did so with caution. Instead of controversy they went for iconic American images and family centered topics such as puppies, Muppets and Bob Dylan.

Research firm Ace Metrix says this year's line-up featured fewer spots from websites and software companies and more from packaged food and luxury auto makers. Family favorite brands such as Heinz and Cheerio's also made it back to the playing field.  read more »

Big Game Commericals

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The most watched commericals of the year have aired; and the criticism is kicking off.

This year a 30 second commerical during the Super Bowl cost companies about $3.5 million; but it was money well spent. Ratings were the highest in history. Now online newspaper the Atlantic Wire has determined the five commercials that are creating the biggest uproar. Whether it’s because of racial issues, sexism or personal opinion these are the commericals that people are talking about.  read more »

Professional Commercials

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The big players have been locked in for this year’s super bowl but they won’t be on the field.

We are still weeks away from knowing who will compete in this year’s big game but we know who’s filling the time between plays. According to USA Today the senior vice president of sales and marketing for NBC Sports says all of the ad spaces have been sold out. He says most of the thirty second spots were gone by thanksgiving and sold for a record $3.5 million.

General Motors was this year’s big spender snatching up five ad spots. It will be joined by other big names such as Volkswagon, Doritos, godaddy.com and newcomer Dannon. And for the first time viewers can chime in on the commercials success.  read more »