summer olympics

Olympic Ratings

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The summer Olympics have come and gone but not everyone is coming up gold.

The ratings for the competition in Rio are out and the news is not good. NBC is reporting a 17% drop in ratings compared to the summer Olympics of 2012. In addition to that the drop in the key demographic group of people aged 18 to 49 was 25%.

But with any good sporting event there is a solid runner up. The network is reporting a sharp increase in digital viewership with 1.86 billion minutes being live streamed. The last Saturday of the games was the best day for digital viewers with an increase of 263% from the same day during the London Olympics.  read more »

Olympic Sized Appetites

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For Olympians competing in Rio, it looks like Disneyland might not be their first stop following the medal podium.

After competing in this year’s summer games most athletes, win or lose are going straight to McDonald’s for a little pick me up. And for them it's worth it. Since the games began the fast food giant has been feeding athletes in the Olympic village for free. When that led to long lines and a food shortage the company cut back, allowing only 20 items of food per person. If you wanted to order more you had to wait longer.  read more »

Zika Apps

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While the world's best athletes are competing for gold, technology is working to keep them in fighting shape.

Before the Olympic torch was lit concerns over the Zika virus put a shadow over the summer games. The disease was first discovered in Brazil more than a year ago and now the country has 1,700 recorded cases. Some of the world's best had decided against heading to Rio citing health concerns and some athletes there are causing a commotion with their bug spray and netted clothing. Now there is also an app working to keep the mosquitos at bay.  read more »

Team USA

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At next year's winter Olympics team USA is taking on a whole new meaning.

Since 2008 the company Ralph Lauren has designed and produced the clothes worn by Team USA at the Olympic games. That includes what they wear for opening and closing ceremonies and around the Olympic village.

But during the 2012 summer Olympics in London it became widely known that much of team USA's gear was actually made in China. Not a good look when you're competing on a world stage and your clothes are playing for the other team. But after being ridiculed by the media, politicians and Olympic fans it seems the company got the message.  read more »

Artificial Waves

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Some of the country's top surfers are looking at making some waves of their own.

Earlier this month industry leaders, surfers and investors held the first annual surf park summit in Laguna Beach California.

Surf parks are massive pools with repeating waves said to be the best way to expand the sport and help it earn a spot in the summer Olympics. Each park would feature a two acre wave pool capable of generating anything from beginner waves to ten foot barrels every minute with every wave the same. Customers would pay by the number of waves to either learn the sport or perfect their talent.  read more »

A World of Options

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These days most people spend their time online; but that doesn’t mean television and radio are being tuned out.

Gian Fulgoni is the executive chairman of comScore; a company that measures and analyzes the digital world to keep marketers on top of the trends. And right now the trend is online.

“The technology is moving at such a rapid clip it’s accelerating and it’s causing just basic dislocations in the way that consumers behave and the way that they buy and how they receive information.”

But this isn’t bad news for other media outlets. During the summer Olympics comScore measured how many devices people were using to consume Olympic content; and if using one negatively impacted another. ComScore found that wasn’t the case.  read more »

Olympic Bankruptcy

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For many Olympic athletes a golden finish doesn’t mean financial freedom.

As this weekend’s closing ceremonies bring the summer games to an end some athletes are going home with the biggest prize in sports; an Olympic gold medal. But for the few that aren’t Michael Phelps or Usain Bolt or Missy Franklin it’s just another award. And it’s an award that can cost.

One of the most popular events for Olympic fans is track and field. And according to the Track and Field Athletes Association half of the athletes that rank in the top ten nationally make less than $15,000 a year from the sport. Not much when you factor in costs such as equipment and coaches and travel.  read more »

London Strikes Gold

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Athletes aren’t the only ones scoring big at the London Olympics.

This weekend the Olympic flame will be extinguished and the 2012 summer Olympics wrapped up. But as the world’s greatest athletes and their biggest fans head home they leave behind a much appreciated parting gift to the British economy.

Despite recent reports that the Olympic crowds are keeping people away from the capitol city London media say stories it has become a ghost town are just ghost stories. According to the United Kingdom Telegraph London’s mayor Boris Johnson is reporting an increase in both tourism and shopping.  read more »