sports

Media's New Phase

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Media is entering a new phase and it's getting a lot harder to stand out.

Jim Bankoff is CEO of Vox Media; a company that publishes seven different media brands. This way people come to one site for everything they need from technology to sports.

“As long as people are passionate about it they’re going to consume their interests, yes there is a whole lot more for them to choose from. A lot more news, a lot more media brands and that just puts the work on us to be better and to deliver more value to the audiences but if you’re a consumer of media there’s never been a better time.”

Bankoff says all the competitors out there should consider each other partners. He says everyone involved is part of an ecosystem that sends traffic back and forth.  read more »

Behind the Scenes

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Baseball season’s opening pitch is just one week away; and the players aren’t the only ones warming up.

Dennis O’Donnell is the sports director at KPIX; a CBS affiliated television station in San Francisco. I recently spoke with him about his experience covering bay area baseball for the past thirty years.

“The game is on a whole different level than it was 20 years ago, but the funny thing is its still two lines, hit the ball it’s still baseball.”

O’Donnell says these days his job requires a creative edge. Thanks to the internet game highlights are old news by the time his show airs. So he has to find a different type of story to tell. But the one thing that has remained consistent is the characters.  read more »

Sports and Business

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The field might not be the only thing that’s green at your next big game.

Neill Duffy is the executive chairman of Tribe Management; a marketing agency that focuses on merging sports and entertainment with sustainability.

“We notice that a lot of major sporting events, in fact all major sporting events have lagged behind their adoption of sustainability to the same extent as mainstream business.”

I recently spoke with Duffy about the relationship between sports and the sponsors. He says that the majority of today’s major businesses are diving into the world of clean energy. This means they will think twice about sponsoring a major sports event that doesn’t share their commitment; leaving America’s favorite pastime and everything in between high and dry.  read more »

The Business of Sports

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Sports have become a part of life; but not all the action is on the field.

Keith Bruce is the president of SportsMark. A company that promotes and markets investments made into the world of sports. Whether this includes Pepsi sponsoring the super bowl or Hanes sponsoring Michael Jordan those partnerships need to be brought to life.

“The whole economic tide of sports has risen and with that the cost to market a brand in sports has also risen dramatically.”

Bruce says when a company considers getting involved with a sporting event or an athlete there are multiple factors to consider. Especially considering how large of an investment it is.  read more »

Sports is taking a big hit in this bogie economy

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Golf courses, country clubs and golf equipment manufacturers all around the country are reporting losses. Not just in golf balls or bets lost by weekend golfers hoping their game shows up just in time to take a buck from their bosses. But in revenue that has suddenly dropped quicker than a handicap after a hole-in-one.

And the follow-through of this economic downturn is spreading throughout the sports world.  read more »

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