seattle seahawks

Seismic Fans

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Seattle scientists are shaking things up thanks to the power of thousands of sports fans.

In January of 2011 Seattle Seahawks running back Marshawn Lynch ran for a 67 yard touchdown. As expected the crowd at Qwest field was on its feet, so much so that the Pacific Northwest Seismic Network recorded a small tremor. Now it's using the crowd to its advantage.  read more »

A High Scoring Business Plan

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The owner of a Texas furniture store is using sports to drum up some extra business; and the customers are scoring.

Before the first pitch was thrown for this year's baseball season Jim McIngvale offered to reimburse the first 500 customers who spent more than $6,300 at his stores. But he would only hand over the cash if the Houston Astros won more than 63 games, matching the age McIngvale would turn this year.

And they did, winning 70 games and forcing McIngvale to be true to his word. So recently hundreds of people lined up and he paid up, to the tune of more than $4 million. Reid Ryan, president of the Astros, said the promotion was a great way to get more people involved in the season and excited about the team.  read more »

Super Bowl Commercials

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Super Bowl 48 is over; and while the Seahawks ran all over the Broncos the commercials played it safe.

Analysts say the companies that decided to spend $4 million on a 30 second ad for the big game did so with caution. Instead of controversy they went for iconic American images and family centered topics such as puppies, Muppets and Bob Dylan.

Research firm Ace Metrix says this year's line-up featured fewer spots from websites and software companies and more from packaged food and luxury auto makers. Family favorite brands such as Heinz and Cheerio's also made it back to the playing field.  read more »

The Stoner Bowl

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It's Super Bowl weekend but for some people the match-up between the mile high and the evergreen state isn't just about football.

In 2012 Washington State and Colorado both voted to legalize recreational marijuana use. And now with the Denver Broncos and the Seattle Seahawks playing in the big game pot shops are cashing in.

Nate Johnson owns the Queen Anne Cannabis club in Seattle. He says since clinching the division demand for “beast mode” a strain of marijuana named for Seahawks running back Marshawn Lynch has skyrocketed. Another big seller is green and blue pot laced cupcakes. But dispensary owners aren't the only one enjoying the idea of two pot friendly states going head to head.  read more »