san francisco bay coffee

Small Business Success


When it comes to big business, sometimes it's the little things that count.

John Rogers is the vice president of San Francisco Bay Coffee. A family business that started in 1978 where AT&T Park now stands. He says when the company first started they weren't facing much competition. Now there's a Starbucks or Pete’s on every corner not to mention all the mom and pop shops trying their hand at roasting a cup. Despite this, Rogers say they stick to their original business plan, keep it simple.

“Compete with efficiency and we aren’t public, don't have to report to shareholders, no big return on investment, take less margins, make some money but we don't have leer jets and Mercedes.”  read more »

San Francisco Bay Coffee

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San Francisco based Bay Coffee is taking an ecofriendly approach to your next cup.

The family owned coffee company began as a tea shop in 19-78 in the San Francisco bay area. But it wasn't long before the Rogers family decided it could be something bigger.

“We sat around and wondered what else could we do to really grow the business? Someone said coffee, my brother, my sister I can't remember who and if we had said crumpets we wouldn't be talking to you right now.”

John Rogers is vice president of the company. Recently they cashed in on the single serving trend with the development of a cup that can be used in any Keurig type machine that can be turned into compost. Rogers says they wanted to create something that tasted better, is cheaper and doesn't harm the environment.  read more »