royal baby

The Royal Baby

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The royal baby is here and he's already boosting Britain’s most popular brand.

Earlier this week the world welcomed the third heir to the British throne with the birth of Prince William and Kate Middleton’s first child, Prince George. The arrival of the future king is expected to pour $780 million into England’s economy. But the birth benefits don't end there.

Asset valuation agency Brand Finance says the monarchy is one of Britain’s most valuable brands. Run like a professional company it is expected to bring $3 billion to the country while only costing it four million. The company says the new addition will be a lucrative ambassador for brand Britain helping to bring the country out of recession.  read more »

The Baby Boost

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The royal baby is almost here; and it's worth a fortune.

We are just weeks away from the birth of Prince William and Kate Middleton's baby. And while everything from the baby's sex to it's name are being kept secret; we are finding out how much it's worth.

According to the British Center for Retail Research the baby is expected to boost the country's economy by 240 million pounds or $376 million. Palace shops are selling baby clothes including union jack booties and onesies that say “born to rule.” Even the royal family is getting in on the action.  read more »

The Royal Bet

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The royal baby watch is on and all bets are in.

Prince William and the Duchess of Cambridge are due to welcome their first child in July. So far the baby’s sex has not been revealed but the bet is that it will be a girl. That comes after the duchess stopped herself just before saying daughter when a well-wisher gave her a gift last month. Now since everyone feels that the cat is out of that bag; the betting pool has turned to the baby’s name.

Right now the clear front runner is Alexandra. So much so that bookies have cut the odds on the name from 25 to 1 to 12 to 1. But that doesn’t make it the clear front runner. Elizabeth is the crowd favorite with 5 to 1 odds. That is followed by Diana, the name of Prince Williams’s late mother at 6 to 1 then Victoria at 7 to 1.  read more »