nike

Nike's Retail Plan

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Nike has a new plan for selling its products and many retailers aren't going to like it.

The sportswear company has announced that it plans to hit $50 billion in sales by the year 2020. And any retailers that won't be able to help them with that goal will be told to hit the bench. Nike says about 40% of its sales come from what it calls “differentiated” retailers. Stores that are inviting and presents its products in a sophisticated way. Examples given include Nordstrom and Foot Locker. Some of the stores that might not make it to next season could include Dicks Sporting Goods, Macy's and Kohl’s that discount many of their items and trains shoppers to expect deals.  read more »

Nike and Instagram

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Major retailers have been trying to tap into social media to reach consumers, but Nike might be the first to “just do it.”

With billions of people using sites such as Facebook and Twitter, companies have tried selling them products with one click buttons or direct links. Unfortunately all those efforts have fallen flat. Now, Nike is jumping in the game and it’s targeting Instagram.

Experts say Instagram is the best bet to sell to its 700 million users because its use of high quality pictures can entice consumers. The site also lets brands tag products in its pictures the same way users tag their friends. Users can tap the tag to be taken to the company's site to make a purchase.  read more »

Self Lacing Shoe

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Life is starting to imitate art; and it's going to make all of us a little McFly.

After a lot of pressure from movie lovers, Nike is releasing the self-lacing shoe worn by Marty McFly in “Back to the Future II.” Called the Hyper Adapt 1.0, they will be in U.S. on November 28th; just in time for your holiday shopping.

The futuristic sneaker will light up as soon as you slip your foot inside and a pressure sensor in the sole draws an arrangement of fishing line inside tighter. Two buttons on the front can adjust how loose or tight the shoe is, so essentially the laces on the shoe are just for decoration.  read more »