new apple products

Apple Roll Out

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Apple has again rolled out its annual September product surprises. But its moment was a little overwhelming.

Since the heyday of Steve Jobs, Apple enthusiasts have looked forward to fall roll outs, with Jobs uttering his familiar phrase "just one more thing." But this latest roll out may be more notable for what's missing than what's being added.

The iPhone 7 and 7 Plus will not have the standard headphone jack, betting its loyal fans will embrace the shift to wireless headphones. The new phones are water resistant, with a faster processor, more storage, stereo speakers and a better camera. But with few dramatic changes Apple watchers aren't expecting the spikes in consumer demand the company saw two years ago when it introduced larger screens.  read more »

Big Apple Event

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The world’s biggest company wants you to stay in its eco-system, forever.

The genius of Apple co-founder Steve Jobs was creating an eco-system of products designed so you would never leave the Apple family. To keep you committed, Apple rolled out its new products in San Francisco this past week.

Apple announced a bigger iPad with a new keyboard and stylus aimed at business customers, dubbed "iPad Pro" with a 12.9 inch screen starting at $799, with performance similar to a desktop computer. CEO Tim Cook also said customer satisfaction with the Apple watch was at 97%. And Apple is working with French luxury goods maker Hermes on a new watch collection, including more choices for watch bands.  read more »

Apple Rumors

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It looks like another apple is about to fall from the tree.

There are reports that September 9th will be the release date for Apple's iPhone six. The news comes from a managing editor at the independent tech site re-code. A site that has an excellent track record for covering Apple and its big announcements.

In the past Apple has made its new products available to shoppers ten days after sharing it with the world. So if history repeats itself that means you could get your hands on the newest iPhone on September 19th. So what can you expect come next month?  read more »

Tim Cook

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With a new man in charge; Apple is starting to taste a little different.

Tim Cook became CEO of Apple in August of 2011; six months before former co-founder and reigning CEO Steve Jobs passed away. Now he’s starting to put his own handprint on the company; and some people say his methods are the direct opposite of what jobs would have done.

For example Apple is close to signing a $3.2 billion dollar deal to purchase the music company “Beats Electronics.” On the other hand Jobs had so much confidence in the products his company developed that he saw little sense in spending large amounts of money on acquisitions. Cook is also focusing on improving labor conditions and returning $130 billion to shareholders.  read more »

Tim Cook

Tim-Cook-to-be-declined-Double-Salary-Bonus-by-Apple.jpg

With a new man in charge; apple is starting to taste a little different.

Tim Cook became CEO of Apple in August of 2011; six months before former co-founder and reigning CEO Steve Jobs passed away. Now he’s starting to put his own handprint on the company; and some people say his methods are the direct opposite of what jobs would have done.

For example Apple is close to signing a $3.2 billion dollar deal to purchase the music company “Beats Electronics.” On the other hand Jobs had so much confidence in the products his company developed that he saw little sense in spending large amounts of money on acquisitions. Cook is also focusing on improving labor conditions and returning $130 billion to shareholders.  read more »

Apple iBeacon

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Apple is keeping tabs on its customers; and it's tracking device is probably in your pocket.

Apple is now using its iBeacon technology at all its U.S. It works by helping guide you around the store, tracking orders and getting you the latest products. For example if you're inside an Apple store and you walk past a display of iPhones you might get a message about how much your phone is worth if you traded it in and if you're eligible for an upgrade.

In order for it to work you need to download the iBeacon app and give it permission to send notices based on your location. You must also have bluetooth turned on and the latest operating system.  read more »