moonshot

Moonshot

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Every company is looking for the next big thing, and it better be out of this world.

John Sculley is the former CEO of Apple and Pepsi. He is also the author of “Moonshot: Game Changing Strategies to Build Billion Dollar Businesses.”

“In Silicon Valley there has been a metaphor that when you have a really fundamental change that resets the table we call it a moon shot so that everything that follows after the moonshot the world is different.”  read more »