millennials drinking the most wine

Fine Wine


It looks like the younger generation is developing a taste for fine wine.

According to new research from the Wine Market Council millennials drank 42% of all wine sold in the U.S. last year. That is higher than any other generation. The report found that the group, defined as people between the ages of 21 and 38 averaged two cases of wine per person. And with 79 million Americans landing in that age range, that's more than 150 million cases of wine.  read more »