media

The Choice is Yours

PHOTO_Mark_Stanich__SVP_Chief_Marketing_Officer__AEP_2.jpg

Media is changing and it's all about choice.

Mark Stanich is President of Digital Media for American Express Publishing in New York; a company with banner magazines such as Food and Wine and Travel and Leisure.

He says people can get information wherever and whenever they want. To keep consumers interested, Stanich says there is a fine balance between providing quality content and pleasing changing consumer taste.

"Content is king and audiences are queen. I think the audiences are really important, you have to put them both together because if you create great content but you haven't figured out who it is that you're trying to satisfy, it can wither and die."

Stanich says if you have a great audience but do not deliver what they want, you will lose them.  read more »

Evolving Media

media2.jpg

These days the world is literally at your fingertips and media companies are fighting to keep up.

I recently spoke with Tina Brown; editor in chief of the Daily Beast and Newsweek; a merger that she calls a terrific combination of print and internet. Brown says it’s very important to have more than one media platform in any media company.

“We have a kind of three or four pronged outlook with regards to news and I think that you have to have that if you’re going to survive today.”

Brown says the scope of the media world is changing enormously and in many cases technology is taking over. But she says there will always be an audience looking for their preferred outlet.  read more »

A Boost for Local Media

device.jpg

Traditional broadcasters are finding new ways to stay competitive with cable and the internet. And technology may help them succeed.

At the recent National Association of Broadcasters convention in Las Vegas I found traditional media outlets embracing new technology to survive. Dennis Wharton is the Executive Vice President of Media Relations for the NAB and says broadcasting is embracing the younger generation. Wharton says the industry is working on streaming live local television to mobile devices and the backseats of cars and planting FM chips so cell phones will have radio capability. But aside from entertainment Wharton says broadcasting will remain the most effective means of communication in times of trouble.  read more »

Media Making News

For years we’ve been hearing about how the internet has been slowly changing the media business. Well, news reports in the past few days make it readily apparent that change is picking up a lot more speed.

Unless you’ve been vacationing on the moon these past few days, you know that Jay Leno is now staying with the Peacock Network. Instead of leaving after his Tonight Show contract is up in May, he will stay to host the new “Jay Leno Show” in prime-time next fall.  read more »

Ratings Up: Revenue Down

Broadcast media is now getting hit with the same economic tidal wave that has been pushing newspapers and magazines under water. But it’s not just due to the internet turning consumers from couch potatoes into keyboard clickers. It’s also advertising dollars now disappearing from all forms of traditional media.

Here is a case in point.

The other day I played golf with a long-time friend of mine who is also in the media business. He anchors a very popular morning radio show in the San Francisco Bay Area. When I asked how things were going for him given the always tenuous nature of careers in broadcasting, he said, “Ratings for my show are through the roof. We have no problem getting listeners. The problem is we have no buyers.”  read more »