mcdonalds build your own burger

Build Your Own Burger

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The golden arches are getting a little more personal.

Earlier this week McDonald’s announced that its sales around the world continue to drop. Now in order to keep its status as the world’s largest restaurant chain it’s serving up more options. Last year the company began testing a “build your own burger” concept in one southern California City. It allows customers to use a tablet to customize their burgers. Now the company is expanding the test run to more California restaurants.  read more »