mcdonalds

Secret Sauce

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McDonald’s secret sauce is no longer such a secret.

For the first time, the golden arches is making bottles of its famous big mac sauce available in the U.S. Starting just a couple of days ago the fast food chain began offering up ten thousand bottles of the sauce at its restaurants and its social media pages.  read more »

Olympic Sized Appetites

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For Olympians competing in Rio, it looks like Disneyland might not be their first stop following the medal podium.

After competing in this year’s summer games most athletes, win or lose are going straight to McDonald’s for a little pick me up. And for them it's worth it. Since the games began the fast food giant has been feeding athletes in the Olympic village for free. When that led to long lines and a food shortage the company cut back, allowing only 20 items of food per person. If you wanted to order more you had to wait longer.  read more »

Fast Food Sales

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Fast food giants are gaining on their competitors, as customers start to forgo their growing bottom for their bottom line.

In the first quarter of the year McDonalds, Burger King and Wendy’s all posted an increase in sales with McDonalds posting the highest rise with 5.4%. This comes after all three of the restaurants repeatedly lost to businesses that offered healthier options such as Chipotle and Panera Bread.  read more »

Fast Food Human Element

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While some fast food companies are going high tech, one company is sticking with a familiar recipe.

Despite reports that other fast food chains are switching out workers for kiosks, McDonald’s CEO Steve Easterbrook says the golden arches has no plans to do the same. He says even though it can be argued that switching to machines where customers can order and pay from might save money there are other ways to cut back.

He says McDonalds will look at automating more of the food preparation process to give employees more time to interact with guests and boost customer service. Easterbrook says they are competing with numerous other companies that provide a chance for people to eat out but he wants to make sure McDonald’s provides a human element to the experience.  read more »

The Golden Arches

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In an effort to get a few more people through its golden arches, McDonald's is making a few changes.

The fast food giant is testing out a grand mac and a mac junior to accompany its staple item the big mac. In comparison the grand mac has a third of a pound more beef, an extra slice of cheese and a larger bun, the mac junior is a single patty burger designed to be eaten on the go.

Right now McDonald’s is testing out the new burgers at restaurants throughout central Ohio, and the Dallas Fort Worth area in Texas. Analysts say this is a good sign for McDonald's. They say the company's willingness to make changes to a long time menu item is a sign of flexibility. And the burgers aren't the only thing McDonald's is testing out.  read more »

The Dollar Menu

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While your next quick meal might save you time; its effect on your wallet could be a different story.

A few years ago fast food companies rolled out dollar menus in an effort to increase traffic in their restaurants. Now they're easing away from the cheaper items hoping to help customers rack up a higher bill. So instead of the dollar menu, McDonalds now has the dollar menu and more. And Wendy’s is rolling out the right price right size menu where items cost anywhere from one to five dollars.

Other tactics include making the cheaper items so small that customers decide to order more than one. Or only offering a burger and fries so the customer then has to purchase a drink which also drives up the price.  read more »

McDonald's New Mascot

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McDonald’s new “happy meal” mascot is leaving people a little un-happy.

The golden arches says the newest member of its team is designed to appeal to its youngest customers. Called “happy” the new mascot is an animated red happy meal box with a large mouth filled with rows of sharp teeth. McDonald’s says it will encourage kids to eat and enjoy healthy food choices such as fruit, vegetables and low fat dairy.

This comes after the fast food giant started introducing things like apple slices and milk to its happy meal and mighty kids meals. This summer it plans to include low fat strawberry yogurt as a healthier option.  read more »

Ronald McDonald

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Taco Bell is launching a new ad campaign; with someone else's mascot.

The fast food version of a taco stand expanded its business plan this past week by opening early and serving up breakfast. And to help kick things off the new items come with a side of commercials; starring none other than Ronald McDonald.

If that name sounds familiar it's because since 1963 Ronald has been the official mascot and the face of McDonald’s. But Taco Bell's commercials have a twist. They don't specifically feature the red and yellow wearing clown; instead the stars of the ads are men with the name Ronald McDonald.  read more »

Build Your Own Burger

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The golden arches are getting a little more personal.

Earlier this week McDonald’s announced that its sales around the world continue to drop. Now in order to keep its status as the world’s largest restaurant chain it’s serving up more options. Last year the company began testing a “build your own burger” concept in one southern California City. It allows customers to use a tablet to customize their burgers. Now the company is expanding the test run to more California restaurants.  read more »

Cheap Eating

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Traveling for business means expenses are covered; but not everyone is taking advantage of the free perks.

According to the New York Times most company expense reports show that business travelers are forgoing fine dining for convenience. Instead of steak and wine they are going for burgers and fries.

The company SpendSmart analyzes spending in all areas of business travel. It found that the number one most expensed restaurant was Starbucks. That was followed by McDonald’s and Subway. Other restaurants that top the list include Panera bread, Chipotle and Dunkin Doughnuts.  read more »