love at first whiff

Love at First Whiff


Who needs love at first sight, when you can pick a partner based on their scent?

Love at First Whiff is a New York matchmaking service that promises to help single people sniff out their perfect match by sticking their noses in a bunch of dirty t-shirts. The smell dating idea was created by an artist from New York’s School for Poetic Competition and a researcher from New York University.

They began by shipping t-shirts to their first 100 clients. Those people then wore the shirt for three days without bathing then mailed it back to the service's so -called sweat shop. Those t-shirts were then cut into swatches and mailed back out to the 100 guinea pigs to see if a certain scent peaked anyone's interest. Then if two people like the way each other smells a match is made.  read more »