how companies got their names

Company Names

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They're some of the biggest companies in the business world, but how did they pick a name we will never forget?

Because of their success company names such as Lego and Ikea are very familiar to us. But how did they choose a name that would resonate with consumers? To find out how CEO's determine what will go on their letter heads, Business Insider tracked down the thinking behind some of the biggest names we know.  read more »