giants

Baseball Ratings

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Baseball season is officially over but for the past six months one thing never really made it out of the park.

Earlier this week the San Francisco Giants won game seven of the World Series. This is considered baseball's ultimate event and has happened only five times since 1988. And the fact that the series made it to a seventh game might be enough to save it from becoming the least popular World Series since they became televised.

Currently the least watched series is the Giants four game sweep of the Detroit Tigers two years ago. This time around the series averaged just over 12 million viewers in the first five games between the Giants and the Royals. Even five World Series games during the prime time block of television wasn't enough to help FOX win in the ratings.  read more »

A High Scoring Business Plan

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The owner of a Texas furniture store is using sports to drum up some extra business; and the customers are scoring.

Before the first pitch was thrown for this year's baseball season Jim McIngvale offered to reimburse the first 500 customers who spent more than $6,300 at his stores. But he would only hand over the cash if the Houston Astros won more than 63 games, matching the age McIngvale would turn this year.

And they did, winning 70 games and forcing McIngvale to be true to his word. So recently hundreds of people lined up and he paid up, to the tune of more than $4 million. Reid Ryan, president of the Astros, said the promotion was a great way to get more people involved in the season and excited about the team.  read more »

Filling the Stadium

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When it comes to baseball; the most important people are not always on the field.

Larry Baer is President and CEO of the San Francisco Giants. A team that has won two World Series rings in the past three years. And while the franchise appreciates a win Baer says baseball has become a brand and his customers need more than just a winning season.

“The fans that come here, the clients that come to this ballpark we want to give them a good experience with everything we can control.”

Baer says this means filling the stadium with good food, friendly staff and a lasting experience. Baer says regardless of the final score every fan should go home happy.  read more »

Business Outside Baseball

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America’s favorite pastime is being hit out of the park.

Every spring, baseball fans across the country pack into stadiums to root for the home team. But if they can’t score a ticket; they turn to the next best thing. That’s big business for Peter Osborne, who owns MoMo’s restaurant across from the San Francisco Giants home field. He credits the team’s success for his own.

“It’s changed my life I’m not going to lie to you. I think it’s changed the city’s life as a matter of fact and its part of that evolution. It’s a dynamic, vibrant ingredient to every major metropolitan area.”  read more »

The Business of Baseball

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Baseball might have a six month season but for some players the game never stops.

“This is a business that is getting bigger and bigger and is really many different businesses all rolled into one.”

Larry Baer is the CEO and owner of the World Series winning San Francisco Giants. Baer says winning games is the primary business but he is also in the entertainment, customer and community service business. Baer says over the past 20 years the sport has evolved and there is something in it for all types of fans to enjoy. This helps organizations fill stadiums and bring in three million fans a season; especially because the competition is not only on the field.  read more »

A Tasty Business Plan

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Diving into the restaurant industry; the right flavor can’t be found in the kitchen.

“There are three primary ingredients to successful restaurants; location, location, location.”

Peter Osborne is the owner of MoMo’s. A popular restaurant located right across the street from AT&T Park; home of the World Series winning San Francisco Giants. Osborne says restaurants are part of a diverse portfolio and while people might advise against it the key is to know exactly what you’re doing. And Osborne’s idea to build in an up and coming San Francisco neighborhood paid off when ground broke on the ball park. Now a lot of his business revolves around the team. In the past few days Osborne finished renovating the restaurant just in time for the new season and the fans.  read more »