burger king

Fast Food Sales

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Fast food giants are gaining on their competitors, as customers start to forgo their growing bottom for their bottom line.

In the first quarter of the year McDonalds, Burger King and Wendy’s all posted an increase in sales with McDonalds posting the highest rise with 5.4%. This comes after all three of the restaurants repeatedly lost to businesses that offered healthier options such as Chipotle and Panera Bread.  read more »

The Burger King Wedding

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Looks like Burger King is getting into the wedding business.

Recently the burger chain noticed an unusual engagement announcement out of Illinois. It seems that Joel Burger and Ashley King will be joining their lives together in a ceremony being dubbed "the Burger King wedding."

So as one of the best engagement gifts ever the restaurant surprised the couple with a Skype call last week. Besides offering up their best wishes Burger King also announced it will be paying for the entire wedding. And if that wasn't enough it will also be providing the happy couple with gifts for their big day.  read more »

Flame Grilled Fragrance

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Burger King has a new strategy for cooking up customers; appeal to their sense of smell.

Burger King is taking the scent from their flame grilled burgers and bottling it into a limited edition fragrance. The burger chain announced that its first attempt at cologne will be sold in Japan and only on April first.

Burger King says despite the date it chose for the launch the story is not an April fool's joke. It says it actually chose the date on purpose hoping it would increase speculation and peak the customers interest.

But if you're aching to smell like a hunk of cooked meat you better act fast. Besides being sold exclusively in Japan the company is only producing and releasing 1,000 bottles of its flame grilled fragrance. And each bottle will set you back about $40.  read more »

Build Your Own Burger

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The golden arches are getting a little more personal.

Earlier this week McDonald’s announced that its sales around the world continue to drop. Now in order to keep its status as the world’s largest restaurant chain it’s serving up more options. Last year the company began testing a “build your own burger” concept in one southern California City. It allows customers to use a tablet to customize their burgers. Now the company is expanding the test run to more California restaurants.  read more »

Cheap Eating

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Traveling for business means expenses are covered; but not everyone is taking advantage of the free perks.

According to the New York Times most company expense reports show that business travelers are forgoing fine dining for convenience. Instead of steak and wine they are going for burgers and fries.

The company SpendSmart analyzes spending in all areas of business travel. It found that the number one most expensed restaurant was Starbucks. That was followed by McDonald’s and Subway. Other restaurants that top the list include Panera bread, Chipotle and Dunkin Doughnuts.  read more »

Fast Food Protests

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You might enjoy a quick and easy meal; but fast food is no longer sitting well with certain people.

Fed up with minimum wage and long hours workers at some of New York City’s biggest fast food chains stormed off the job and onto the picket line earlier this week. They are calling for the right to unionize and for an increase in minimum wage from $7.25 an hour to $15 an hour.

The workers from McDonalds, Wendy’s and Burger King chanted “supersize our wages” and tried to prevent customers from entering the restaurants. Hundreds of workers took part in New York’s rally and throughout the week they were joined by their colleagues who marched off the job in other cities.  read more »

Hacking Into Fast Food

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The battle of the burger joint has gone viral.

On Monday Burger King’s official twitter account was hacked into and changed to look like McDonald’s. The hackers changed the king’s profile image to a photo of the golden arches. They also changed the description of the account to claim Burger King “just got sold to McDonald’s because the whopper flopped." But the fun didn’t end there.

The people responsible for the hack also sent out a number of vulgar tweets before the head honchos at Burger King could freeze the account. And through it all McDonald’s claimed its innocence. Shortly after the incident McDonald’s tweeted that it empathizes with Burger King and that it had nothing to do with the hacking.  read more »

Fast Summer Food

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Fast food restaurants are rolling out their summer specials; and they’re pulling out all the ingredients.

You might find a few extra options the next time you’re in your favorite drive thru. For example; need an after dinner treat? Consider Burger King’s limited edition bacon sundae. At 510 calories it contains vanilla soft serve topped with fudge, caramel, bacon crumbles and a slice of bacon. A treat similar to Jack in the Box’s bacon milkshake which debuted in February.

The king’s summer menu will also include a pulled pork barbecue sandwich, sweet potato fries and frozen lemonade. These could also be an answer to the recently released Doritos taco from Taco Bell.  read more »

Faster Food

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Feel like a fast food fix; for one restaurant having it your way now includes delivery.

Burger King, which operates about 7,500 restaurants across the country, is now testing out a delivery program. Calling it a way to boost sales the idea is now in effect at four locations in Virginia and Maryland; Burger King hopes to expand this to sixteen by January 23rd. The Miami based chain has not yet decided if this service will be expanded throughout their locations nationwide.  read more »