budweiser

Budweiser's Name Change

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We're just a couple weeks from Memorial Day so how about firing up the grill and cracking up a nice cold can of America?

Earlier this week Budweiser announced it will rename its beer from Budweiser to America. The company says the change will be in effect from May 23rd through the November 8th presidential election. Budweiser says it wants to inspire the country to celebrate America and what better way to do that than sharing a couple cans with your friends? But the name isn't the only change to the bottle or can.

They will also be adorned with U.S. icons such as the Statue of Liberty, phrases from the pledge of allegiance and lyrics from the Star Spangled Banner. The change will also coincide with the summer Olympic and Paralympic games.  read more »

Super Bowl Ads

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It's the weekend of the big game, but not all the action is on the field.

For a 30 second spot during this year's Super Bowl NBC asked companies to pay $4.5 million. That is a 12.5% increase from FOX's asking price the year before. And the usual suspects are cashing in. Budweiser, Coke and Doritos are all shelling out the money in hope of securing the year's biggest audience.

But one company is pulling its commercial before the big day. Godaddy.com's commercial shows a small puppy falling out of the back of a truck. Against all odds he makes it back home and into the arms of his owner. She scoops him up and says she just sold him on a website she made using Go Daddy. Animal rights activists say it advertises puppy mills and illegal breeding habits.  read more »

The Buddy Cup

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Facebook is expanding right to your favorite watering hole.

Budweiser Brazil is announcing a Facebook enabled glass called the Buddy Cup. When two people tap glasses, they instantly become Facebook friends . . . thanks to computer chips in the cups.

According to a promotional video, the cup is only being tested in Brazil, but it seems more test cities are in the works.

The video tells people to stay tuned for the Buddy Cup debut at future Budweiser events. So what's the point of the Facebook Budweiser friendship?

According to the reports, Budweiser is hoping the social media giant will boost consumer interaction at its brand sponsored events. In other words, it's hoping Facebook will increase Bud's revenue.  read more »

Off the Wagon

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If you’re heading to next months’ World Cup in South Africa, it seems you have one less thing to worry about.

South Africa’s biggest beer brewer says fans won’t be faced with empty cups and this year’s tournament because there will be more than enough to go around. South African Breweries is the local provider of global giant SABmiller. The company provides the country with about nine of every ten bottles of beer drunk.  read more »