broadcasting

A Communicative Convention

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Today people want information fast and the communications industry is amping up for the challenge.

At the recent National Association of Broadcasters convention in Las Vegas I spoke with their Vice President of Marketing Dennis Wharton. He says with 93,000 people attending and 1,500 exhibits the broadcasting industry is back.

“It’s the gamut from real small companies to the largest in the world and if you want to be a player in the communications business you have to be selling product on the NAB floor.”  read more »

A Boost for Local Media

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Traditional broadcasters are finding new ways to stay competitive with cable and the internet. And technology may help them succeed.

At the recent National Association of Broadcasters convention in Las Vegas I found traditional media outlets embracing new technology to survive. Dennis Wharton is the Executive Vice President of Media Relations for the NAB and says broadcasting is embracing the younger generation. Wharton says the industry is working on streaming live local television to mobile devices and the backseats of cars and planting FM chips so cell phones will have radio capability. But aside from entertainment Wharton says broadcasting will remain the most effective means of communication in times of trouble.  read more »

A Multi Layered Future

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The next wave of the future is coming and it looks like you’re going to need some glasses.

At the recent National Association of Broadcasters convention in Las Vegas one thing became clear. The world is going 3-D and your eyes better adjust fast because it will be everywhere. Intel Product Marketing Director Troy Winslow says 3-D technology has been all over the technology shows especially the recent Consumer Electronics Show. Winslow says we are now capable of processing 3-D images economically, plus we have the processing power to handle it. Jim Wickizer is the Marketing Manager for Panasonic Solutions Company and they were there with a whole line of 3-D equipment that ranged from cameras to computer monitors. But Wickizer says this is only the beginning.  read more »

Ratings Up: Revenue Down

Broadcast media is now getting hit with the same economic tidal wave that has been pushing newspapers and magazines under water. But it’s not just due to the internet turning consumers from couch potatoes into keyboard clickers. It’s also advertising dollars now disappearing from all forms of traditional media.

Here is a case in point.

The other day I played golf with a long-time friend of mine who is also in the media business. He anchors a very popular morning radio show in the San Francisco Bay Area. When I asked how things were going for him given the always tenuous nature of careers in broadcasting, he said, “Ratings for my show are through the roof. We have no problem getting listeners. The problem is we have no buyers.”  read more »

Weak economy hitting fun jobs hard

We all have our favorite hobbies that we wish could also be money-making careers. Mine have always been broadcasting, writing and flying. So it hurts to see these most enjoyable of pursuits being hit by an economy that is bleeding jobs at an alarming rate.

In Broadcasting, local advertising that helps pay for the news you watch, is drying up. Traditional advertisers such as retail, auto and finance are drastically cutting back marketing budgets. So there is a lot less money to support local radio and TV newsroom budgets. Right now new jobs in journalism are non-existent. And those lucky folks with jobs are often being asked to take a big pay cut.  read more »