apples new phone

Apple Roll Out

iphone-7.jpg

Apple has again rolled out its annual September product surprises. But its moment was a little overwhelming.

Since the heyday of Steve Jobs, Apple enthusiasts have looked forward to fall roll outs, with Jobs uttering his familiar phrase "just one more thing." But this latest roll out may be more notable for what's missing than what's being added.

The iPhone 7 and 7 Plus will not have the standard headphone jack, betting its loyal fans will embrace the shift to wireless headphones. The new phones are water resistant, with a faster processor, more storage, stereo speakers and a better camera. But with few dramatic changes Apple watchers aren't expecting the spikes in consumer demand the company saw two years ago when it introduced larger screens.  read more »