apple

The Apple Watch

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The Apple watch is here and it needs to be handled with care.

The Apple watch is out for delivery for anyone who pre-ordered and is also available for purchase in some high end boutique stores. But if you plan on using it for your day to day activities, handle with care.

During an online demonstration one CNET reporter accidentally purchased a $300 video game system from Amazon. He was trying to hit “add to wish list” but thanks to a small screen and large fingers he became a proud owner. He was able to cancel the order from his laptop, which he says has a much larger screen. He went on to say that the Apple watch was great if all you wanted to do was check the time and weather and receive notifications.  read more »

The Apple Watch

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Apple is taking its employees from the tech world into the fashion industry.

With the upcoming release of its Apple watch the tech company figured its blue shirted employees should become a little more fashion forward. According to tech blogs, as early as next month the responsibilities of Apple employees will shift into something that resembles the duties of sales people in a high end department store.

So to help them prepare employees are being trained with fake customers that include a woman who hasn't worn a watch in a long time but can be convinced to splurge on accessories. And a trendy man that needs something he can wear from the office to working out.  read more »

Apple's Event

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It looks like the Apple tree is getting ready to shake a little something off its branches.

Recently the Silicon Valley powerhouse announced that it was holding an event on March 9th in San Francisco. And true to form the company revealed very little about what people can expect. So of course speculation is running wild with most analysts agreeing that it will have something to do with the Apple Watch.

So far we know that it's being released in April with prices starting around $350. What we don't know is how much accessories and the higher end models with 18-karat gold and sapphires will cost. CNet is also reporting that Apple might reveal the apps that will be available and confirm how long the battery would last.  read more »

The New Car Industry

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The future of the car industry is driving into Silicon Valley.

Following in the brake pads of Tesla and Google, Apple is rumored to start developing an electric car. According to various reports the company has developed a unit called Titan. Hundreds of staff members have reportedly been assigned to the unit and the target date for the car is 2020.

Of course Apple is not commenting but the plan puts the company in line with Tesla, the current king of the electric car and Google's self-driving car. Before the tech industry got behind the wheel the U.S. auto industry was rooted in Detroit. And the top three automakers; General Motors, Ford and Chrysler are taking the outside threat seriously.  read more »

Smartphone Theft

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Calling all thieves; you might need to pick a different target.

According to various law enforcement agencies the number of reported smartphone thefts is dropping in some of the world’s biggest cities. That includes San Francisco, New York and London. When Apple first released the iPhone people couldn’t wait to get their hands on it; legally or otherwise. And each future model has fallen victim to the same fate. Now the trend is starting to reverse.

Last year the number of stolen iPhones dropped 40% in San Francisco and 25% in New York. In London smartphones thefts have dropped in half. The cities attribute much of the decline to the introduction of kill switches on the handset. A kill switch is a safety feature that will shut off the device in an emergency situation.  read more »

Moonshot

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Every company is looking for the next big thing, and it better be out of this world.

John Sculley is the former CEO of Apple and Pepsi. He is also the author of “Moonshot: Game Changing Strategies to Build Billion Dollar Businesses.”

“In Silicon Valley there has been a metaphor that when you have a really fundamental change that resets the table we call it a moon shot so that everything that follows after the moonshot the world is different.”  read more »

The Push of a Button

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There's an app for everything; and now there's a button for those apps.

Technology is supposed to make our lives easier but in order to get to it you have to turn your phone on, slide some things around and launch the right app. Now one company is cutting that down with a button it calls “Flic.”

Flic is about the size of a quarter and can be assigned to a number of functions. For example if you have a smart home you can push it to dim the lights or launch Netflix. If you're out at night you can use it as a panic button. And according to Wired magazine the company is working to connect Flic with even more apps so you can do all your favorite things without picking up your phone.  read more »

Building a Business

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The tech industry is growing; and you might need a new set of tools.

John Sculley is the author of “Moon Shot” a book of strategies to build a successful business. And he should know; Sculley is also the former CEO of two of the world's biggest companies; Pepsi and Apple.

“What I learned by talking to business schools is that everything is focused around becoming a better manager but entrepreneurs have to learn how to become builders before they become managers.”  read more »

Zuckerberg's Uniform

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Mark Zuckerberg created the most popular social site around; but he didn’t necessarily look good doing it.

After years of sporting jeans and a grey t-shirt Zuckerberg is explaining his refusal to switch up his wardrobe choices. In a Facebook question and answer session he says he wears the t-shirt every day because he thinks “what to wear” is a silly decision. He says he wants to clear his life so that he has to make as few decisions as possible except how to best serve the Facebook community. He also considers deciding what to eat for breakfast each morning a silly decision but hasn’t found a way to simplify that.  read more »

Apple Pay

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The latest fruit of Apple's labor could leave a bad taste in your mouth.

Apple pay launched October 1st and CEO Tim Cook is singing its praises. But according to Forbes magazine the celebration might be premature. Apple Pay is a wireless system where owners of the iPhone six and six plus can make purchases though a payment terminal. All you need is your credit card information and thumbprint.

Within a week of its release Cook announced that Apple Pay had more users than competing programs combined. But now the fruit might be getting a little rotten. This week CVS and Rite Aid announced they have disabled their Apple Pay software, that's a loss of almost 13,000 stores.  read more »