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Apple's New Gig

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Apple is branching out from your favorite hand held gadget to the open road.

Earlier this week the Silicon Valley power house secured a permit to begin testing self-driving cars in California. According to state officials the permit allows the company to conduct test drives in three Lexus cars with six drivers. Experts say while Apple has yet to confirm the rumors about a self-driving car the latest maneuvers are fueling speculation. And while it might not be an entire car this could mean Apple is looking at software of hardware associated with the self-driving technology.  read more »

Apple Park

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Apple's previously unidentified object has landed and this month will open for business.

Apple Park, the large circular building people liken to a UFO will be ready to house employees in the next couple of weeks. Apple's new headquarters is a single ring, about one mile in circumference and set in a large campus covered in plants. It will house 13,000 employees on over 2.8 million square feet of office space. Those employees will enjoy fruit trees, a large fitness center and a work space that has been carefully overseen, right down to the tables by Apple's Chief Design Officer.  read more »

Happy Birthday iPhone

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The iPhone is celebrating its 10th birthday and it's growing up fast.

Ten years ago this week Steve Jobs stepped on stage and debuted a revolutionary new idea. A device he said was the perfect marriage of three products; a mobile phone, a widescreen iPod with touch controls and a web browser. Since the unveiling the iPhone has grown into the recently released iPhone 7 Plus, has millions of apps and has changed the way the world communicates. So as it approaches the terrible teenage years, where will Apple and the iPhone go from here?  read more »

The Apple Chime

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When Apple's new MacBook Pro hits the market, the upgraded version is going to be missing something you might not have even noticed.

Do you remember what happens when you open up an older version of the MacBook Pro? Depending on your love for Apple you might know that the answer to that question is that the iconic Apple chime sounds. But this time around the Silicon Valley powerhouse has decided to do away with the F-sharp chord.

Instead the new MacBook Pro will quietly turn itself on and power up when you open it. The power button will still need to be used when you want to turn the computer off. The company says this will put a stop to your laptop powering up and blaring out a noise when you are in a public place or in a meeting.  read more »

The iPhone 7 Launch

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Its iPhone 7 release week, so are you purchasing or passing?

This weekend Apple fans can head to the store, wait in long lines and spend hundreds of dollars on the updated version of the iPhone. But is the latest model worth buying into?

To help make up your mind, Forbes magazine has taken a close look at all the details the iPhone 7 has to offer and narrowed it down to the five main reasons you should consider buying it. Or if those reason don't appeal to you, then maybe save your hard earned money for the next big rollout.  read more »

Apple Roll Out

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Apple has again rolled out its annual September product surprises. But its moment was a little overwhelming.

Since the heyday of Steve Jobs, Apple enthusiasts have looked forward to fall roll outs, with Jobs uttering his familiar phrase "just one more thing." But this latest roll out may be more notable for what's missing than what's being added.

The iPhone 7 and 7 Plus will not have the standard headphone jack, betting its loyal fans will embrace the shift to wireless headphones. The new phones are water resistant, with a faster processor, more storage, stereo speakers and a better camera. But with few dramatic changes Apple watchers aren't expecting the spikes in consumer demand the company saw two years ago when it introduced larger screens.  read more »

Apple Home

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Apple has found you a new roommate, and her name is Siri.

Later this fall Apple plans to release its home app as part of its new operating system. The company hopes to have customers walk in their door, announce to Siri you're home and automatically your lights turn on and your TV comes on; or whatever settings you prefer.

This is not the first time Apple has tried to move in. In 2014 it introduced home kit but soon discovered one major flaw. The device would not talk to all the separate devices around your home. So if you had a certain type of lightbulb or thermostat it wasn't able to connect with it.  read more »

Politically Correct Emoji's

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It looks like the next wave of emoji's is getting politically correct.

When it releases its operating system 10 Apple will put out emoji's that are linked to some of the more controversial topics from today's headlines. For example the gun emoji is going to be replaced with a green water pistol. This comes after people used the gun image on social media and got into trouble with the law. It also follows a campaign by activists who say the image of the gun wasn't appropriate given the recent shootings involving unarmed African American men and police officers.  read more »

iPhone Secrets

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You might use your iPhone for almost everything; but it still has a few undiscovered tricks in its case.

It can tweet, give you directions and pay your bills but there are some features on your iPhone that most people don't know about. So to unlock the secrets of your favorite device Entrepreneur Media took a closer look at the settings and put together a list of the ten things you might not know your phone can do.

For example say you're an aviation buff. You can ask Siri what planes are overhead and the phone will tell you about all the different flights taking place over your head at the moment. And speaking of Siri you can also ask her to read your texts out loud. When finished you can have her reply, read them again or delete them.  read more »

Apple Security

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Following its battle with the FBI; Apple is now unlocking some of its security secrets.

In a recent press briefing the company behind the devices that hold your private information discussed how exactly that information does in fact remain private. Despite recent headlines, senior engineers say the biggest threat to Apple devices is not the government but hackers.  read more »