Uber's Challenges

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Ride sharing company Uber is looking for a new driver, but it won't be an easy road.

Recently Uber has been plagued by controversy leading up to the resignation of CEO Travis Kalanick. Now the search is on for someone to take over but industry experts say they are facing three major hurdles.

First, profit and culture. Research director Michael Ramsey says a company's founder helps bring a business to life and an outside person will now have to bring their own ideas when it comes to daily business and making a profit.

The next CEO also needs to improve Uber's relationship with riders and drivers. Drivers feel like they are underpaid and left in the dark about company policy. While riders need to be assured that recent problems won't put the brakes on service.

Finally, the next CEO needs to know when to push for innovation and when to slow down. Uber is testing self-driving cars but that idea has also caused a few safety hazards in test runs. Uber might be the most valuable start-up on the market, but not everyone is buying.