Fine Wine


It looks like the younger generation is developing a taste for fine wine.

According to new research from the Wine Market Council millennials drank 42% of all wine sold in the U.S. last year. That is higher than any other generation. The report found that the group, defined as people between the ages of 21 and 38 averaged two cases of wine per person. And with 79 million Americans landing in that age range, that's more than 150 million cases of wine.

The report also found that millennials are taking time to seek out wine that they like and are willing to spend more money on a bottle. But that doesn't mean they're filling their glasses with homegrown grapes. While preferences between the reds and the whites were across the board, most millennials reported buying brands from places such as Chile and Greece.

Baby boomers on the other hand preferred grapes from places such as California and Oregon. I guess once the keg cups are empty, you can take the college out of the student.