The Dollar Menu
While your next quick meal might save you time; its effect on your wallet could be a different story.
A few years ago fast food companies rolled out dollar menus in an effort to increase traffic in their restaurants. Now they're easing away from the cheaper items hoping to help customers rack up a higher bill. So instead of the dollar menu, McDonalds now has the dollar menu and more. And Wendy’s is rolling out the right price right size menu where items cost anywhere from one to five dollars.
Other tactics include making the cheaper items so small that customers decide to order more than one. Or only offering a burger and fries so the customer then has to purchase a drink which also drives up the price.
In the past fast food companies were scrambling to offer customers the best deal; now it seems as if all of them have settled on five dollars as the magic price. If they can get a customer to hit that mark, it's a successful sale. So what's worth more? Your money or your time?