Media's New Phase

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Media is entering a new phase and it's getting a lot harder to stand out.

Jim Bankoff is CEO of Vox Media; a company that publishes seven different media brands. This way people come to one site for everything they need from technology to sports.

“As long as people are passionate about it they’re going to consume their interests, yes there is a whole lot more for them to choose from. A lot more news, a lot more media brands and that just puts the work on us to be better and to deliver more value to the audiences but if you’re a consumer of media there’s never been a better time.”

Bankoff says all the competitors out there should consider each other partners. He says everyone involved is part of an ecosystem that sends traffic back and forth.

“The future of journalism is really bright; there’s never been a better time to be a journalist if you understand this new medium.”

Bankoff says the main thing is that the audience trusts you, and that's something you can't buy.