Super Bowl Ads

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It's the weekend of the big game, but not all the action is on the field.

For a 30 second spot during this year's Super Bowl NBC asked companies to pay $4.5 million. That is a 12.5% increase from FOX's asking price the year before. And the usual suspects are cashing in. Budweiser, Coke and Doritos are all shelling out the money in hope of securing the year's biggest audience.

But one company is pulling its commercial before the big day.'s commercial shows a small puppy falling out of the back of a truck. Against all odds he makes it back home and into the arms of his owner. She scoops him up and says she just sold him on a website she made using Go Daddy. Animal rights activists say it advertises puppy mills and illegal breeding habits.

To see that commercial and a few of the other early releases click the link below. And if you're not into the ads, there's also a football game on.