Hitching a Ride

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A European ridesharing company is picking up speed and its customers are also part of its business plan.

Blah Blah car is based in Paris and in operation all across Europe. It works by linking drivers with empty seats with passengers who need a ride. Co-founder Nicolas Brusson says 80% of people travel by car in Europe and most of them have plenty of room.

“What we end up doing by offering those empty seats in cars to passengers going the same way, we actually tap into what's probably the biggest wasted inventory of passenger seats.”

Brusson says passengers pay about a third of the cost of a train ticket, and drivers earn money for a trip they were making anyway. The unusual company name is also bringing in business. Brusson says there's a question on the website about how much you like talking in the car. It asks if a person is a blah, a blah blah or blah blah blah. People thought the question was hilarious and the company's name was created. Nothing like a good gimmick.