Target's New App


Target is debuting a new way to shop.

The popular retail store is introducing an app that lets people buy items after scanning magazine ads with their smartphones. The app called “In a Snap” will recognize images for the store's room essentials products. Those images will be in home decor magazines including “Architecture” and “Real Simple.”

Once a customer scans the image of a product they like that item gets added to a shopping cart for potential purchase. The company says while there are multiple apps capable of scanning codes and symbols it's harder to create one that recognizes an actual product.

Another company that says it has managed to accomplish the same thing is Amazon. This week the online retailer launched a new service called “Firefly” that is capable of scanning and recognizing one hundred million different items. Experts say these are just some examples customers can expect as stores become more tech savvy.

Target says its app is free to download and so far is limited to products in advertisements. I guess your junk mail just got a little more useful.