Air Koryo

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Another airline is flying into the digital age; but it might not be a boost for business.

North Korea’s Air Koryo is the world’s only one star online. Now it has launched a website to help people book flights from Seoul to various cities in China and Russia.

But the new convenience might not be enough to make passengers happy. The airline is the only one ranked as a one star service by Skytrax global airline ranking. A rating that represents very poor quality performance. One reason for this could be the type of aircraft used. Most of Air Koryo’s flights are done with older, soviet-era planes.

One North Korean expert says this website was clearly set up with the purpose of impressing the people who have never thought of traveling to the country. And besides the one star rating the prices could also keep customers away. A one way flight to Beijing is $374. A lot of money in a country with an average annual income of $1,900; and that doesn’t even include the baggage fees.