Nordstrom Local


Retail giant Nordstrom is trying on a new look; stores without clothes.

On October 3rd the high end clothing store will open a new version of its shop called Nordstrom Local in West Hollywood. It will be a fraction of the size of standard department stores and will offer things such as manicures and on site tailoring. It will contain eight dressing rooms where shoppers can try on clothes and accessories but the store won't have them in stock. Instead if something peaks your interest personal stylists on site can order it from one of the other local stores or the website.

There will be an onsite bar and customers can use the location to pick up online orders or return anything they don't want. The company says customer habits are changing and this is an effort to keep up with the times. The company's senior vice president of customer experience says people are going online because it's more personal and you can narrow down the inventory.

Nordstrom Local is designed to be a space where you have that experience, and people can keep their jobs.