Love at First Whiff


Who needs love at first sight, when you can pick a partner based on their scent?

Love at First Whiff is a New York matchmaking service that promises to help single people sniff out their perfect match by sticking their noses in a bunch of dirty t-shirts. The smell dating idea was created by an artist from New York’s School for Poetic Competition and a researcher from New York University.

They began by shipping t-shirts to their first 100 clients. Those people then wore the shirt for three days without bathing then mailed it back to the service's so -called sweat shop. Those t-shirts were then cut into swatches and mailed back out to the 100 guinea pigs to see if a certain scent peaked anyone's interest. Then if two people like the way each other smells a match is made.

The people behind it says most dating services hit you with so much information such as pictures, hobbies even someone's salary. They say this goes to our primal instincts and cuts out all the background noise; so take a big whiff.