Moonshot

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Every company is looking for the next big thing, and it better be out of this world.

John Sculley is the former CEO of Apple and Pepsi. He is also the author of “Moonshot: Game Changing Strategies to Build Billion Dollar Businesses.”

“In Silicon Valley there has been a metaphor that when you have a really fundamental change that resets the table we call it a moon shot so that everything that follows after the moonshot the world is different.”

Steve Jobs and Steve Wozniak created a moon shot when they made the first personal computer. Steve Jobs did it again with the iPod, iPhone and iPad. Sculley says the trick to being responsible for the next moonshot is to be a risk taker. He says Steve Jobs was able to connect the dots between products such as cameras and telephones, making him more of a creator than a manager. And the difference paid off. While he doesn't know what the next moonshot will be Sculley says the customer will choose it; all you have to do is build it.