The New Apple

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The new face of Apple is here and it can be found on your wrist.

After months of speculation Apple finally unveiled the smart watch earlier this week. This was a big moment for the company and new CEO Tim Cook who had yet to make any groundbreaking announcements since stepping into the spotlight.

As for Apple itself the watch is its first major new product since the iPad. It's called the Apple Watch and combines health and fitness monitoring with the ability to run a variety of apps. It's the company's first wearable computer and a device Cook says will be the next chapter of Apple. There will be three editions of the Apple Watch with the cheapest starting at $350. They are scheduled to be released next year.

As expected the company also announced the iPhone 6 which comes in two versions both with bigger screens. The smaller of the two will cost $200 with a contract. Those new phones will be available September 19th. Looks like Cook is finally taking a bite out of the competition.