It's the most important meal of the day; and it's beginning to taste a little competitive.
Right now McDonald’s is the fast food leader when it comes to your early morning fix. Its menu of sausage McMuffins, hot cakes and hash browns make up 20% of the company's U.S. sales. And to keep the edge the company is now looking to expand its breakfast hours from 10:30 to 11 AM.
But now customers are bring served up a few extra options courtesy of Taco Bell. On March 27th the company is rolling out its first ever breakfast menu. It will feature items such as the AM crunchwrap, waffle taco and bacon and egg burrito. For the first time ever the company will also offer customers coffee.
But just before Taco Bell gets its foot in the door Starbucks is planning to unveil a new breakfast menu. The company says it will offer new and revamped sandwiches such as a croissant with ham, cheese and egg. Breakfast tastes better with options; especially for the company that comes out on top.