A Bad Taste

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Think your favorite food tastes a little off; you could be right.

Major companies such as Coca Cola and Hostess keep their recipes a closely guarded secret. So much so, that a tour through the Coca Cola company ends at the safe containing the fizzy formula. A safe made of solid steel bathed in red security lights and surrounded by high definition cameras.

And the drastic measures might be necessary. Coke says its secret formula hasn't changed in the company's 127 year history. Or has it? In the 1980's both Coke and Pepsi switched from sugar to high fructose corn syrup and changed the way they make the caramel coloring.

When Twinkies reappeared on store shelves this summer Hostess promised the same taste. Instead the box lists extra ingredients and boasts a shelf life 19 days longer then the Twinkies of old.

Analysts say promoting secret recipes is an attempt at keeping customers interested at a time when they are looking for cheaper products. However if this keeps up the only thing getting cheaper could be the quality.