The New Business Class


Business is a world without boundaries; and one airline is working to make sure you travel in comfort.

Don Bunkenburg is the Managing Director of Corporate Sales and Regions North America for Lufthansa Airlines. I recently spoke to him about the direction the airline is going in and he says all illuminated lights point directly to the happiness of passengers.

“Passengers want the seat, they want the comfort, they want the service they want the reliability and they want the ease of getting through an airport and that’s what we’re focusing on.”

In particular Bunkenburg says Lufthansa is focusing on business class and surveying people who spend most of their time on the road. He says this is the group to target because like it or not they have to travel.

To secure return customers the airline just installed 180 degree flat seats so passengers can lie completely flat. It also partnered with Panasonic to keep people online and outlawed any use of cellphones to prevent disturbances. The customer is always right especially when you get their opinion first.