A Smooth Recession

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Sometimes a crash is not the same as a crush.

I recently spent time in the Chianti wine region of Tuscany. There I spoke with Nicolo Incisa; president of Sassicaia winery. In Italy; as in most countries, the down economy has hit business and industries hard. And while tourism to his country is down Incisa says his business is up.

“I think that during crisis this one, the people are more careful what they buy. They go for quality they don’t risk buying wine they don’t know.”

Incisa says his wine has developed a good reputation and people know what they are getting when they buy it. He says for this reason his business has grown for the past four years.

“Demand is growing which is a little surprising but we are very pleased.”

Incisa says his winery also follows a conservative pricing policy delivering a fair ratio between cost and quality. For a behind the scenes look at the winery use the video link below. Who knew a recession could go down so smooth?

https://www.dropbox.com/s/vrpxd1ql8xiy6jt/Sassicaia_30_seconds.mov