Wine for Mom

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Hard working mothers need an end of the day drink and winemakers are arguing over who gets to give it to them.

According to a lawsuit filed last week in San Francisco two wineries are at odds over the use of the word “mommy.” California based Clos Lachance Wines wants the court to declare that its “Mommyjuice” doesn’t violate the trademark of “Mommy’s Time Out.” A different wine that is produced and distributed by a winery in New Jersey.

In order to win a trademark case a company must prove that a rival’s product will create confusion in the mind of the consumer. The wine “Mommyjuice” shows a woman juggling a computer, teddy bear and house and the label advises moms to tuck the kids in and have a glass. The bottle for “Mommy’s Time Out” shows an empty chair facing a corner. On the table next to the chair is a bottle of wine and a glass. Both wines come in a red and white variety.

Maybe they should worry less about the name and more about the taste. Any hard working mother knows; what’s inside the bottle matters a lot more than what’s on it.